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Digital Media Coordinator

Company: Colorado State University
Location: Fort Collins
Posted on: October 12, 2020

Job Description:

SunIRef:cr001 Position Location Fort Collins, CO Research Professional Position No Posting Number AP Position Type Admin Professional/ Research Professional Classification Title Prof/Indiv Contrib II Number of Vacancies Work Hours/Week 40 Proposed Annual Salary Range Starting at $50k plus comprehensive benefits package. Desired Start Date Position End Date (if temporary) To ensure full consideration, applications must be received by 11:59pm (MT) on 04/05/2020 Description of Work Unit The College of Agricultural Sciences (CAS) is an integral part of the Colorado State University (CSU) land-grant system. The CAS Dean's Office is responsible for oversight in fulfilling the land-grant mission in agricultural sciences through teaching, research, community and economic outreach and engagement, in service to and in cooperation with CSU Extension and the Agricultural Experiment Station (AES). The CAS Dean's office serves the college through executive level leadership determined by the strategic plan, an oversight of the college's initiatives in research, academic programs including programmatic curriculum oversight, student affairs including diversity and retention, student success and student recruiting. The CAS Dean's office provides central coordination of the college's internal and external communication efforts, branding, marketing, and publication of materials for promotion. The CAS Dean's office includes strategic partnerships, development, donor and alumni engagement, as well as financial administration, information technology and networking services for the entire college. CAS is committed to providing students with high-quality undergraduate and graduate learning experiences in an inclusive and welcoming environment. Position Summary Colorado State University is seeking a digital storyteller for the position of Digital Media Coordinator for the College of Agricultural Sciences. We're looking for a content creator who brings new ideas to the table, is passionate about creating engaging content primarily for the digital experience and will excel in a collaborative team environment. This position is responsible for creating compelling, audience-appropriate, multi-channel, contemporary videos, photos and graphics that engage and build relationships with target audiences (prospective students, current students, alumni, donors, faculty/staff, industry partners, and external stakeholders). This position will manage, organize and implement a wide range of projects to elevate the CAS brand and support strategic initiatives and student recruitment goals, including coordinating marketing, advertising, publication projects, writing, editing, graphic design, web design and development, public relations, photography, videography and broadcasting. This position will serve as part of the CAS communications team alongside the Manager of Strategic Communications and the Marketing and Communications Coordinator. In addition, this position will work collaboratively with the Division of University Communications internationally acclaimed and award-winning Social and Digital Media Team and will play a lead role in managing CAS social and digital media strategy as part of the CAS communications team. The position is responsible for content creation and distribution, brand management and analytic assessment to guide the strategic and editorial direction to enhance the digital reputation of CAS and CSU. This responsibility includes developing visual content for the college website and online news website, Source. Further, the Digital Media Coordinator is responsible for maintaining the voice and tone of CAS on social media channels such as , , Instagram and more. This position will manage customer relations with college constituent requests for content. The Digital Media Coordinator plays a key role within the CAS Communications Team, the college's central communications arm, and regularly consults with other communications professionals across the university and among stakeholders in the College of Agriculture Sciences, including commodity organizations. This position will collaborate with the Division of University Communications to utilize multimedia assets to position CAS digital channels as vital branding vehicles for telling the college's stories, building affinity and increasing the college's profile and standing among internal and external audiences. Required Job Qualifications Bachelor's degree from an accredited institution with course of study in public relations, marketing, journalism or related field. Two years of professional experience (inclusive of internships, etc.) in communications, marketing, public relations or related field. Demonstrated experience in multimedia asset creation. Excellent written and verbal communication skills Demonstrated ability to engage and effectively communicate with all audiences. Experience in social media strategy and content management. Strong knowledge of social media trends. Experience shooting and editing video for multiple platforms. Experience writing compelling copy on social and web platforms for a diverse range of audiences. Experience using Adobe Creative Suite (Photoshop, Adobe Illustrator, InDesign, Premiere) to create visual media. Preferred Job Qualifications Experience shooting original photography. Experience with social media or website data collection and analytics. Experience using content management systems, such as WordPress, to create, format and distribute content. Ability to manage multiple projects effectively and within set timeframes and to prioritize competing demands. Ability to take initiative and autonomy in projects. Demonstrated commitment to enhancing diversity through inclusive design and language. Preference will be given to individuals with demonstrable experience building accessible websites that meet the most current version of the Web Content Accessibility Guidelines (WCAG) published by the W3C. Knowledge/Experience with: User interfaces and interactive deliverables that perform well both on mainstream devices and with assistive technology Semantic mark-up elements Product accessibility testing continuously through all development stages Troubleshooting, revising, and updating websites encumbered by legacy code accessibility constraints Diversity Statement Demonstrated knowledge of, and relevant ability with, culturally diverse communities among potential target and constituent populations. Essential Duties Job Duty Category Create and Distribute Content Duty/Responsibility Create and manage the CAS social media strategy. Research, write, edit and design engaging content for marketing channels, including digital platforms and website. Develop and implement visual content for all digital platforms (e.g., directing video projects, editing videos, shooting and editing photos, graphic design, etc.) that promote college and department events, awards, research, profiles and other news. Create and manage social media content calendar for digital engagements. Collaborate with CAS communications team to curate content for all promotional calendars. Work with the Manager of Strategic Communications to manage multiple projects on tight deadlines while coordinating with college constituents and leadership on strategy, goals, assignments and schedules as needed. Utilize a project management software to align tasks and complete projects while adhering to strict deadlines. Percentage Of Time 50 Job Duty Category Brand and Reputation Management Duty/Responsibility Manage all College of Agricultural Sciences social media platforms as the primary administrator. Responsible for the College , , Instagram and accounts. Provide monitoring of social and digital media venues and independently respond to posted commentary to ensure that the university and college image is protected and the CSU brand is communicated consistently and appropriately across all channels. Identify and provide enriching opportunities for audiences to interact and engage with CAS/CSU in the social space - facilitate discussion and build relationship with fans. Attend major College, department, and CSU events to cover and promote on social media. Percentage Of Time 30 Job Duty Category Analytics Management Duty/Responsibility Record and analyze monthly social media metrics to provide strategic direction. Continuously improve digital content through use of web and social media analytics, industry insights and best practices. Percentage Of Time 10 Job Duty Category University-Wide Collaboration, Training, and Assistance Duty/Responsibility Serve on the University Social Media Committee. Provide social media and digital assistance and strategy to all CAS units, as needed. Meet regularly with CAS department heads and program directors to gather content/story ideas. Collaborate with other CSU social media professionals on University-wide initiatives. Meet with CAS communications team to collaborate and strategize on marketing projects and event communications. Provide exceptional customer service to CAS clients via prompt and professional communication and customer service, adhering to deadlines, and providing consistent and quality work. Percentage Of Time 10 Special Instructions to Applicants online by 04/05/20 for full consideration. Complete application will include the following materials: (1) Cover letter addressing both required and preferred qualifications; (2) Resume; (3) Unofficial transcripts reflecting completed degree(s); and (4) Contact information for 3 professional references. References will not be contacted without prior notification of candidates. CSU is an EO/EA/AA employer and conducts background checks on all final candidates. Conditions of Employment Pre-employment Criminal Background Check (required for new hires) Search Contact EEO Statement Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or pregnancy and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services. The Acting Title IX Coordinator is the Assistant Vice President for Student Affairs, 201 Administration Building, Fort Collins, CO. 80523-8004, . The Section 504 and ADA Coordinator is the Associate Vice President for Human Capital, Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, . Background Check Policy Statement Colorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks. The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will also be conducted when required by law or contract and when, in the discretion of the University, it is reasonable and prudent to do so.

Keywords: Colorado State University, Fort Collins , Digital Media Coordinator, Advertising , Fort Collins, Colorado

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