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Content Marketing Strategist

Company: Madwire
Location: Fort Collins
Posted on: January 12, 2022

Job Description:


This position is not currently hiring, however we are accepting applications! Please feel free to apply at any time and we will reach out when a position becomes available.

The SEO/Content Marketing Strategist are a vital asset to our customer and company success. The SEO and Content Marketing program at Madwire catered toward small- and medium-sized businesses. The strategist writes all content for clients to help them better rank in the search engines. As a strategist, you will not have any direct interaction with clients. Rather, you work closely with other Madwire teammates to collaborate and communicate the clients strategies internally.

SEO and Content Marketing strategies today fully rely on data, so analyzing that data and applying it to the strategy is an important part of the job. Additionally, at the core of content marketing is writing, so we need our strategists to be strong, creative writers too. We have a thorough training program for white-hat SEO skills and tactics, so that work experience is not a necessary qualification to possess on your resume in order to be successful on the team. Well teach you our strategy.

Our offices are located in Fort Collins, CO, and Austin, TX. This position can be in-office, remote* (in approved states), or a hybrid of the two.

Salary begins at $30,000 per year.

Who You Are


  • You are an exceptional writer who knows how to research, to write, and to edit persuasively, effectively, and quickly.
  • You are a creative thinker who can create engaging content for a wide variety of audiences and industries.
  • You can produce original content quickly that meets our high quality guidelines in order to help websites convert well with their searchers.
  • You are a data analyst and strategy former who can use marketing metrics to help create and further an organic SEO strategy.
  • You are a problem solver.
  • You have an ability to learn quickly and to put new strategies to use immediately.
  • You can handle pressure to meet deadlines and goals.
  • You pay close attention to detail, especially as it pertains to data in order to further or pivot the clients strategies.
  • You are a collaborative individual who can follow up with multiple teammates to put together a comprehensive strategy.
  • You take ownership of optimizing organization, workflow, and processes.
    What Youll Do
    • You will write creative and original content in the form of web pages, video scripts, blog content, and more.
    • You will apply technical SEO elements to better help websites rank on the search engines.
    • You will edit your peers work through an internal system before it is uploaded to the websites. Similarly, your peers will edit your work, too.
    • You will communicate with other internal Madwire employees to make sure your strategy is on par with the other departments (paid ads, social media, graphic design, etc).
    • You will report monthly Key Performance Indicators (KPIs) to the marketing executive on each account to then pass along to the client to make sure the organic strategy is on the right track.
    • You will collaborate with other Strategists through multiple meetings each week to further develop strategies and stay on top of the most recent search trends.

      Who We Are
      • We specialize in Marketing and Design, we call it Mad. Its in our blood. Our manifesto. Our calling. We love Mad.
      • We are a world-class digital marketing company, growing small- and medium-sized businesses through a single, powerful platform.
      • We provide technology and talent, with Marketing 360 as our powerful software backed by the professional marketing services that the team at Madwire has to offer.
      • We are a collaborative group, and everyone has some kind of talent that fits into our greater puzzle.
      • We are an Inc 5000 Fastest Growing Company in America for six years straight.
      • We are rated the #1 Best Place to Work by Glassdoor (2016).
      • Joe Kellogg and JB Kellogg have been rated the top CEOs by Glassdoor for three years straight.
      • Were ranked in the Top 50 Family-Owned Colorado Companies for six years straight.
      • We are a Top 10 Marketing Company by Inc 500 (2014).
      • We ranked #2 on Entrepreneur 360 (2017).
        Frequently Asked Questions
        • What are the daily duties?
          • Our hours are 7-4pm Monday through Friday. You are expected to be here to support the team during those hours with a positive attitude, great effort, and an eagerness to keep learning. A day as an SEO and Content Marketing Strategist at Madwire can include keyword research; optimizing websites with title tags, meta descriptions, and page content; web page and blog writing; video script writing; and more. This position also includes data analysis and strategy in order to build, optimize, and continue successful strategies for clients.
          • How does the Strategist know what work to do for a client each month?
            • Each client has a portion of their monthly budget dedicated to their organic strategy. Each account has a specific Marketing Success Manager assigned to manage the workflow, data, and strategy. It is up to the account manager, client, and Strategist to determine the best tasks to do based on the clients current organic presence and search goals.
            • What does the training process look like?
              • The training process is an ongoing process for the first 6 months. The first 2-3 weeks are an intense training period with a mixture of online learning and one-on-one coaching from your team. By the second week of training, you will be starting to log credits and do work for clients as part of our practical application training. Following the first month, the training shifts to one-on-one meetings with the Department Training and Development Manager and the Lead Content Marketing Strategist on the team to dive more into strategy development and answer questions in real-time as they are experienced. This structure continues throughout the rest of the initial 6-month training period.
              • What are the production standards for each Strategist?
                • Following training, each Strategist will manage a queue where they are assigned content tasks for a variety of clients. Each task has an average amount of time associated with it that the average Strategist should be able to complete the task. The queue for the Strategist is scheduled out to where they should be completing 7 hours on average of queue work each day, 8 hours or more if they do not have meetings or other admin work to complete that day.
                • What are the opportunities for growth?
                  • Position wise, the upward mobility for a Strategist is to move into a Lead role. Leads operate a team of 4-6 Strategists. Promotions are based on success as a Strategist, the ability to build and maintain relationships throughout the company, and showcase leadership abilities prior to having the title. Pay wise, this is still a salary-based position.
                  • Can I work in this position remotely?
                    • Yes. The only time remote work may be re-evaluated is if the Strategist is not performing up to Madwire standards.
                      Employee Health Benefits

                      Healthcare coverage with supplemental dental and vision plans. Eligibility to enter the plan is the first of the month following 2 months of employment.


                      Eligibility to enter the plan is the first of the month following 60 days of employment.

                      Company match 50% up to 6% of employee contributions

                      Paid Time Off
                      • 10 paid holidays per year
                      • Unlimited vacation (and no waiting period!)
                      • 5 sick days annually
                        Approved States*

                        We are currently hiring in the following states: AK, AR, CO, FL, GA, HI, ID, IA, KS, KY, LA, MD, MI, MS, MO, MT, NE, NJ, NC, ND, OH, OK, OR, PA, RI, SC, SD, TX, UT, VT, VA, WV, WI, WY. Please note that it may take up to 2 months to authorize work in some states. Please let the hiring manager know what state you live in so we can plan accordingly.

                        We Dont Discriminate

                        Madwire is an equal opportunity employer and complies with all applicable federal, state and local fair employment practice laws. Madwire strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state or local law. All Madwire employees, other workers and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits and termination of employment.

                        Madwire complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Consistent with those requirements, Madwire will reasonably accommodate qualified individuals with a disability, if such accommodation would allow the individual to perform the essential functions of the job, unless doing so would create an undue hardship.

                        Other Duties

                        Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without Jobble

Keywords: Madwire, Fort Collins , Content Marketing Strategist, Advertising , Fort Collins, Colorado

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