Digital Marketing Manager
Company: WildRock PR & Marketing
Location: Fort Collins
Posted on: January 16, 2022
Compensation: $65,000 - $70,000 based on experience, generous
profit-sharing program + bonus opportunities.
Benefits: Health, dental + vision insurance, Simple IRA with 3%
match, responsible time off (unlimited), cell phone reimbursement
plans + professional development training allowance.
Location: Headquartered in Fort Collins, Colo.
WildRock is looking for a full-time digital marketing manager to
lead marketing efforts for our business-to-consumer and
business-to-business clients using the latest digital tools. With a
strong grasp of integrated and aggressive digital marketing
campaigns, this position will develop, implement, track and
optimize campaigns across all digital channels with a focus on
exceeding client objectives and goals.
From concept to execution, the digital marketing manager will work
with internal team members, direct reports, clients and vendors to
promote products and services through social media (content and
advertising), email marketing, SEO/SEM and website/online
promotions. Tech-savvy with a customer-service orientation, this
position also has skills in content strategy, graphic design, and
presentation of creative ideas by applying channel fanbase and
engagement growth strategies that drive ROI.
Staying current on digital marketing tools and trends, the digital
marketing manager will measure the performance of efforts to meet
client goals, optimize for user funnels, and leverage A/B testing
to keep strategies up to date. This role supports all other roles
within the company as a trusted producer of our product. We expect
this teammate to bring insightful feedback, new ideas and
innovative strategies to impact our customers every day. Working in
a collaborative space, this person should integrate into our
high-performing team and contribute on every level.
Dedicated, passionate, trustworthy, strives for excellence,
compassionate, fun, authentic, present, engaged, motived to learn,
supportive, transparent, honest, expert in relevant areas,
Strategic thinking, solutions-oriented, creative, organized,
prompt, detail-oriented, project management skills, customer
service orientation with conflict resolution skills, and a
natural--relationship builder. Excellent verbal and interpersonal
communication, active listening, and the ability to
delegate/coordinate tasks with others. Superior business acumen
with a team approach to problem-solving and able to thrive in a
group environment. Team leadership and motivation. Budgeting and
budget management as well as resource management (including
consultants and outside vendors).
Conditions of Employment:
Full time (40 hours per week/some weeks may be more), willing to
travel, reliable transportation.
--- Account Leadership + strategic planning:
REQUIRED EXPERIENCE/PROVEN TRACK RECORD IN:
--- Leads account teams and direct reports to deliver large,
complex projects while providing strategic direction to
stakeholders and peers.
--- Establishes senior-level client relationships and leads
--- Demonstrates strategic success in brand development, digital
marketing, and internal/external communications.
--- Ensures that project expectations are driving towards strategic
objectives and client-based key performance indicators, resulting
in client retention.
--- Builds highly effective and efficient account teams consisting
of marketing and communications professionals.
--- Has a deep expertise in client brands and products.
--- Owns budgeting and resource planning.
--- Translates client business needs into strategies with a
solution-oriented, results-driven focus through promotions,
campaigns, and announcements.
--- Develops detailed reporting and data analysis on success on
--- Social media management and strategy, both with content and
advertising, for Facebook, Instagram, Twitter, LinkedIn, Pinterest,
YouTube and other up and coming platforms.
--- Experience running successful campaigns with proven results in
both B2B and B2C industries.
--- Email marketing/CRM programs, including but not limited to
MailChimp and Constant Contact, HubSpot, and Marketo, and the
ability to grow email lists, remarket, and integrate into larger,
digital and lead generation strategies.
--- SEO content strategy and plug-ins, including back-end coding of
title, meta tags and keywords as well as integrations with programs
such as Google Console.
--- Technical implementation of SEO best practices including meta,
H1, H2 profiles with a track record of improving rankings.
--- Familiarity with SEO tools like AHREFS, Google Search Console,
SEM Rush, RankMath, and Yoast.
--- SEM/PPC including Google Ads and Bing/Yahoo! content and
--- Strong knowledge and documented successes with SEM and PPC
practices for Google Ads and Bing/Yahoo! content and execution.
--- Planning, execution, and optimization of PPC and SEM
--- Ability to define and test audience attributes in an A/B
--- Capable of building large UTM tracking parameters.
--- Website marketing, including the use of microsites, landing
pages and blogs, as well as CRMs, plug-ins and light coding to keep
content up to date.
--- Experience with WordPress for front end and UX design.
--- Knowledge of HTML and CSS markup required.
--- Optimized and effective implementation of plugins, API's and
--- Familiar with setting up and operating marketing automation
--- Photo editing, video creation and editing.
--- Drafts compelling copy and strong calls to action.
--- Develop and implement digital and lead generation strategies
for clients, including research, identification of target audiences
--- Keyword optimized blogs, content strategies and content writing
ability for diverse industries, technical and consumer.
--- End-to-end management of digital projects and campaigns,
including graphic and content creation, video creation and editing,
execution, tracking, pivots, budgeting and reporting.
--- Advanced skills in Adobe Creative Suite programs as well as
--- Agency experience with the ability to effectively present
social media and digital strategies to clients and field questions
on the fly.
--- Client relations: build and manage strategic client
relationships, client agendas, client recruitment/retention,
including upsell opportunities as well as contributing to business
--- Highly collaborative with team members, clients and
--- Ability to manage client expectations and balance complex
projects and multiple deadlines, budgets and campaign goals and
produce monthly reports to showcase results.
Account + Project Management + General:
--- Strong demonstration of building and managing strategic client
relationships, leading or helping support client communications
--- Creating client agendas with valuable insight and relevant
updates, supporting client recruitment/retention through
consistently high performance, managing expectations and resetting
as needed, seeking out upsell/growth opportunities, balancing
multiple accounts with ease and developing performance reports
--- Familiarity with project management tools like Monday.com,
Asana, and Harvest.
--- Strong knowledge of MS Office products including intermediate
use of Excel for data analysis.
--- Solid grasp of Adobe Creative Suite to include Illustrator,
Photoshop, Lightroom, and InDesign.
--- Understanding of Google Data studio, DashThis, and other visual
--- Supporting new business development activities including
research, potential new client communications, presentations with
excellent communication and sales skills, proposal development, RFP
creation, contracts, etc., seeking out and presenting new leads/RFP
to the management team, plus the proven ability to identify client
needs through the discovery process as well as ensure WildRock's
success on proposed deliverables based on track record and
--- Stay up to date with the latest in digital marketing trends and
best practices including regular attendance at large conferences,
webinars and other learning/networking opportunities.
--- Provide insights to team members and clients, optimize
campaigns based on insights through our internal WildRock
University educational program.
--- Provide thought leadership and recommendations for new
technology adoption, as appropriate.
--- Facebook BluePrint certification
--- Google Ads certification
--- Google Analytics certification
--- HubSpot certification
--- 5-8+ years experience in digital marketing
--- Must have experience working in a marketing agency
Established in 2012, WildRock is an award-winning boutique, public
relations, and marketing firm that rocks results. We offer superior
strategies, more imagination, solid media relationships, and
relentless execution. Our vision is to make our clients
ridiculously happy! Our philosophy is simple, work hard, play hard.
Get the job done and have fun while doing it. We are professional,
positive, and collaborative individuals who respect others, embrace
change, and are wildly creative! Team members take responsibility
for both achieving individual performance expectations and
supporting each other to achieve shared outcomes and we are
dedicated to building a robust, high-performing team to move with
intention and focus as we continue to set the bar for excellence.
We create a culture where people thrive. We have a profitable,
value-driven work environment for our team with innovative
Keywords: WildRock PR & Marketing, Fort Collins , Digital Marketing Manager, Advertising , Fort Collins, Colorado
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