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Content Marketing Strategist

Company: Madwire
Location: Fort Collins
Posted on: May 13, 2022

Job Description:

Description The Content Marketing Strategist is a vital asset to our customers and the company's success. The Content Marketing program at Madwire is catered toward small- and medium-sized businesses. The strategist writes all content for clients to help them better rank in the search engines. As a Content Marketing Strategist, you will not have any direct interaction with clients. Rather, you work closely with other Madwire teammates to collaborate and communicate the clients--- strategies internally. SEO and Content Marketing strategies today fully rely on data, so analyzing that data and applying it to the strategy is an important part of the job. Additionally, at the core of content marketing is writing, so we need our strategists to be strong, creative writers. We have a thorough training program for white-hat SEO skills and tactics so work experience is not a necessary qualification to possess on your resume to be successful on the team. We---ll teach you our strategy. Our office is located in Fort Collins, CO. This position can be in-office, remote (in approved states), or a hybrid of the two. Salary begins at $35,000 per year. Who You Are Requirements You are an exceptional writer who knows how to research, write, and edit persuasively, effectively, and quickly. You are a creative thinker who can create engaging content for a wide variety of audiences and industries. You can produce original content quickly that meets our high-quality guidelines in order to help websites convert well with their searchers. You are a data analyst and strategy creator who can use marketing metrics to help create and further an organic SEO strategy. You are a problem solver. You have the ability to learn quickly and to put new strategies to use immediately. You can handle pressure to meet deadlines and goals. You pay close attention to detail, especially as it pertains to data in order to further or pivot the clients--- strategies. You are a collaborative individual who can follow up with multiple teammates to put together a comprehensive strategy. You take ownership of optimizing organization, workflow, and processes. What You---ll Do You will write creative and original content in the form of web pages, video scripts, blog content, and more. You will apply technical SEO elements to better help websites rank on the search engines. You will edit your peers--- work through an internal system before it is uploaded to the websites. Similarly, your peers will edit your work, too. You will communicate with other internal Madwire employees to make sure your strategy is on par with the other departments (paid ads, social media, graphic design, etc.). Benefits Who We Are We specialize in ---Marketing and Design,--- we call it ---Mad.--- It---s in our blood. Our manifesto. Our calling. We love Mad---. We are a world-class digital marketing company, growing small- and medium-sized businesses through a single, powerful platform. We provide technology and talent, with Marketing 360 as our powerful software backed by the professional marketing services that the team at Madwire has to offer. We are a collaborative group, and everyone has some kind of talent that fits into our greater puzzle. We are an Inc 5000 Fastest Growing Company in America for eight years straight. We are rated the 1 Best Place to Work by Glassdoor (2016). Joe Kellogg and JB Kellogg have been rated the top CEOs by Glassdoor for three years straight. We---re ranked in the Top 50 Family-Owned Colorado Companies for eleven years straight. We are a Top 10 Marketing Company by Inc 500 (2014). We ranked 2 on Entrepreneur 360 (2017). We ranked in the ColoradoBiz Top 200 Private Companies list for 11 years straight. Frequently Asked Questions What are the daily duties? Our hours are 7 am-4 pm Monday through Friday. You are expected to be here to support the team during those hours with a positive attitude, great effort, and an eagerness to keep learning. A day as a Content Marketing Strategist at Madwire can include keyword research; optimizing websites with title tags, meta descriptions, and page content; web page and blog writing; video scriptwriting; and more. This position also includes data analysis and strategy in order to build, optimize, and continue successful strategies for clients. How does the Content Marketing Strategist know what work to do for a client each month? Each client has a portion of their monthly budget dedicated to their organic strategy. Each account has a specific Marketing Success Manager assigned to manage the workflow, data, and strategy, and submit the content tasks that need to be executed to the Content Marketing Strategist through a queue-based system. What does the training process look like? The training process is an ongoing process. The first two to three weeks are an intense training period with a mixture of online learning and coaching from the Content Marketing Training and Development Manager. By the third week of training, you will be starting to log credits and do work for clients as part of our practical application training. Following the first month, the training shifts to one-on-one meetings with the Content Marketing Training and Development Manager and getting feedback from the Lead Content Marketing Strategists on the team to dive more into strategy development and answer questions in real-time as they are experienced. This structure continues throughout the rest of the initial training period. What are the production standards for each Content Marketing Strategist? Following training, each Content Marketing Strategist will manage a queue where they are assigned content tasks for a variety of clients. Each task has an average amount of time associated with it that the average Content Marketing Strategist should be able to complete within the allotted time frame. The queue for the Content Marketing Strategist is scheduled out to where they should be completing 7 hours on average of queue work each day, 8 hours or more if they do not have meetings or other admin work to complete that day. What are the opportunities for growth? Position-wise, the upward mobility for a Content Marketing Strategist is to move into a Lead role. Leads operate a team of Content Marketing Strategists. Promotions are based on success as a Content Marketing Strategist, the ability to build and maintain relationships throughout the company, and showcase leadership abilities prior to having the title. Pay-wise, this is still a salary-based position. Can I work in this position remotely? Yes. The only time remote work may be re-evaluated is if the Content Marketing Strategist is not performing up to Madwire standards. Employee Health Benefits Healthcare coverage with supplemental dental, vision, life, accident, and critical illness plans are all available to employees and their dependents with eligibility starting on day 1 401(k) Eligibility to enter the plan is first of the month following 60 days of employment. Madwire will match 50% of employee contributions up to 6% starting on your 1 year anniversary Paid Time Off You will be eligible to participate in our unlimited vacation policy immediately with no waiting period 10 paid holidays per year Unlimited vacation and 5 sick days annually available on day one Approved States We are currently hiring in the following states: AK, AR, CO, FL, GA, HI, ID, IA, KS, KY, LA, MD, MI, MS, MO, MT, NE, NJ, NC, ND, OH, OK, OR, PA, RI, SC, SD, TX, UT, VT, VA, WV, WI, WY. Please note that it may take up to 2 months to authorize work in some states. Please let the hiring manager know what state you live in so we can plan accordingly. We Don---t Discriminate Madwire is an equal opportunity employer and complies with all applicable federal, state and local fair employment practice laws. Madwire strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state or local law. All Madwire employees, other workers and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits and termination of employment. Madwire complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Consistent with those requirements, Madwire will reasonably accommodate qualified individuals with a disability, if such accommodation would allow the individual to perform the essential functions of the job, unless doing so would create an undue hardship. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Keywords: Madwire, Fort Collins , Content Marketing Strategist, Advertising , Fort Collins, Colorado

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