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Associate, Global Marketing, TOM FORD BEAUTY

Company: Est--e Lauder Companies
Location: Fort Collins
Posted on: September 19, 2022

Job Description:

The Associate, Global Marketing - Fragrance will support the Senior Manager in the successful implementation of Marketing strategies and initiatives for Tom Ford Beauty in the Fragrance category. INNOVATE PRODUCTS AND CONCEPTS THAT CREATE NEW BUSINESS OPPORTUNITIES Support the innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries Support execution of 18-month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels Conduct research to build business case for Product Development and Concept Ideation briefs Prepare Concept Development briefs PRODUCT STRATEGY THAT DRIVES BUSINESS AND REINFORCES BRAND EQUITY Collaborate on development of product marketing strategy including product architecture, product launch process and go-to-market strategy Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition Support mid-management in quarterly report preparation Contribute to recommendations to seize market based on analysis Conduct ad hoc business analysis requests as needed LAUNCH PLANS THAT INCORPORATE 360 ELEMENTS Support the execution of timely digital-first launches focused on the consumer journey within designated budget and COG targets Support internal and external sourcing solutions for new products and existing businesses Prepare creative briefs for all programs and launches and coordinate communication with Creative team Coordinate claims testing of insight-based consumer concepts with external partners CHAMPION, DRIVE, AND BUILD EMERGING MARKETING TRENDS AND TECHNOLOGY CAPABILITIES TO MEET CUSTOMERS WHERE THEY ARE Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach LEVERAGE KEY INSIGHTS GLEANED FROM A REFINED ANALYTICS PRACTICE TO INFORM DECISIONS Utilize analytics throughout function to accomplish strategic goals Use data to inform decision-making for strategy development and adjustments as necessary Track platform engagement and effectiveness through appropriate analytical tools QUALIFICATIONS 1-2 years of related experience Passion for beauty and innovation Strong analytical, organizational, project management and leadership skills Excellent written and oral communications, ability to personally set priorities and motivate others Capable of synthesizing data to drive business decisions Forward-looking thinker Trend-hunting mindset Ability to work in lean, entrepreneurial environment and a strong team player Experience in innovation ideation and product development Marketing experience within Beauty, Luxury or Fashion industry is a plus Experience with global marketing or international cultural exposure are a plus Starter, detail oriented, ability to multi-task and handle a broad range of projects. Must be proficient in Excel, Word & PowerPoint and capable of learning additional corporate systems We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodationsEstee.com.

Keywords: Est--e Lauder Companies, Fort Collins , Associate, Global Marketing, TOM FORD BEAUTY, Advertising , Fort Collins, Colorado

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