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Director of Marketing

Company: Endureed Synthetic Thatch
Location: Fort Collins
Posted on: January 13, 2022

Job Description:

Marketing Director - Fort Collins, COWe are seeking a Marketing Director to lead the marketing efforts of our growing global B2B and D2C business. This position will report to the Vice President of Marketing and will be responsible for overseeing all marketing activity to help grow profitable revenue in accordance with company goals. The individual in this role will be responsible for developing products and creating engaging marketing programs and content that will resonate with our target audiences and inspire an increase in revenue.The ideal candidate for this position has a positive can-do attitude, a great work ethic, is reliable, is fully engaged in the success of the organization and can effectively manage competing priorities. This role requires someone who will work independently while effectively collaborating with teammates, direct reports, partners, and customers. In this role, the individual will be responsible for both the day-to-day and strategic management of our marketing and creative team.If you enjoy working with people around the world, traveling occasionally, and are passionate about marketing and making a positive impact at a small but growing company, this may be the perfect opportunity for you!This role requires someone that is focused on getting things done and providing excellent leadership to their team and outstanding support to our customers and colleagues.About Global Innovation:Our company, Global Innovation, LLC has been in the thatched roofing industry for 20+ years. Makers ofTikiTops--- (www.tiki-tops.com) and premium ENDUREED - synthetic thatch roofing, our Tropical island, African reed and European cottage style thatch roofs can be found on buildings in popular theme parks and on many resorts and luxury hotels around the world. We lead the industry in premium, durable thatched roofing products for domestic and global commercial and residential properties. You can find us at www.endureed.com or on Instagram @endureedthatch to learn more. We proudly manufacture our products in the USA and are passionately committed to building our innovative products with high quality materials and production standards. We are a growth-minded company that values a supportive and fulfilling work environment. Our core values include being accountable to our colleagues, our customers, and ourselves. We value an enjoyable work environment that encourages creative thinking, enables professional growth, and rewards achievement. We seek people that want to serve as a role model for our company values, ethical business practices, innovation leadership and commitment to enduring quality.Position Responsibilities:

  • Build marketing programs to support objectives across different channels in support of our overall strategic marketing plan
  • Create and manage execution of marketing lead measures, monitor lag measures, and optimize activity as needed. Develop and maintain KPI measurement methods and tools.
  • Create strategies and plans to generate revenue with year-round global leads in all channels
  • Lead the Marketing and Creative team and manage staffing levels
  • Oversee the digital asset management tool and overall activity calendar
  • Manage annual 3-year planning process and strategic roadmap
  • Define needs and deliver marketing support for all brands and product lines
  • Maintain and oversee execution of the quarterly lead generation plan
  • Generate consumer insights in support of improved marketing strategy and communications
  • Develop business cases for new products to add to our portfolio and manage marketing deliverables in our stage-gate new product development process
  • Lead new product development and marketing campaigns from the idea stage through implementation, developing and executing project plans and timelines
  • Oversee e-mail campaigns and partner communication
  • Monitor, evaluate and direct media campaigns to keep them fresh and effective
  • Collaborate with finance staff to set and stay within budget
  • Partner with internal stakeholders, strategic partners, external agencies and vendors
  • Oversee digital marketing and social media activity
  • Stay current with emerging opportunities and technologies to support company growth
  • Define and execute materials to support the launch of new products (product artwork as well as marketing and sales support materials)
  • Create materials and programs to support our growing strategic partner base
  • Oversee video production, photography and selling materials development
  • Develop internal processes for enhanced efficiency
  • Oversee trade show activity (registration, planning, set-up, marketing and staffing)Skills and Qualifications:
    • Bachelor's degree in marketing or related field
    • 6+ years of experience in product marketing, advertising, content development (traditional & digital)
    • Must have experience in using social media as a product marketing tool
    • Must have product development and launch experience
    • Must be able to write creative briefs and direct creative material development to effectively market our products (in all channels)
    • Must have supervisory/management experience leading a successful team
    • Must have experience in project management
    • Must have agency management experience
    • Must have some event management/trade show experience (organizing and working trade shows)
    • Must have excellent time management and project prioritization skills
    • Must be self-driven and extremely resourceful
    • Understands performance metrics and best practices for analyzing and optimizing content and execution
    • Experience with search engine optimization, lead generation, and email marketing
    • Able to work with colleagues at all levels to develop marketing strategies and execute the plan
    • Able to embrace change and remain flexible as business needs change
    • Great problem-solving and communication skills
    • Must have good balance between creative and analytical skills
    • Excellent creative writing and content development skills, a good sense of design
    • Knowledge of Microsoft Office and Google products
    • Knowledge of and experience in NetSuite and MailChimp is a plus
    • Omni-channel marketing experience is a plus
    • Experience in the building/roofing industry is a plus
    • Certificates in fields related to digital marketing and website optimization are a plusTravel:
      • Some domestic and international travel will be required, currently 10 - 25% depending on need but this may change as we continue to growLocation:
        • Candidate will need to be located near our office in Ft. Collins. Colorado. Our corporate office and manufacturing facility are located in Lake City, FL.Benefits:
          • Medical, Dental and Vision Insurance Plan
          • Performance Bonus Opportunity
          • 401k Plan
          • Employee Discounts
          • 3 Weeks (15 Days) Paid Vacation
          • 9 Paid Holidays
          • Book Club & Entertainment Package
          • Wellness Reimbursement
          • Other supplemental insurance plans are availableThis position description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of tasks and expectations. Responsibilities may change as business needs evolve.We are an Equal Opportunity Employer.Nothing in this job posting or description should be construed as an offer, promise or guarantee of employment or employment contract.If interested and you meet the qualifications, please send us your resume with salary requirements.

Keywords: Endureed Synthetic Thatch, Fort Collins , Director of Marketing, Executive , Fort Collins, Colorado

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