Job Title Admissions Communication Specialist Posting Number
S869P Classification Title
The Admissions Communication Specialist; is responsible for
developing, implementing and executing strategic marketing and
communication plans for the Undergraduate, Graduate and
International Admissions Offices. This position is responsible for
implementing CRM strategies, creating and executing an electronic
communications and social media plan for each admissions cycle,
editing and assisting in the production of admissions marketing
materials and ensuring that both internal and external web and
publication content related to Undergraduate, Graduate and
International Admissions is up-to-date and relevant for prospective
students and families.
Essential Duties and Responsibilities
Other duties may be assigned.
1. Serves on the Admissions Communication team which oversees
the Undergraduate, Graduate and International Admissions Marketing
and Communication efforts. This includes developing a comprehensive
communication plan for prospective students at every stage of the
2. Collaborates with the Director of Admissions Communication
and the Marketing Office in the creation and updating of marketing
3. Coordinates the accurate and timely execution of print,
email, SMS and telephone outreach and marketing campaigns.
4. Conducts market research to determine trends and best
messaging for marketing campaigns.
5. Ensures that the Undergraduate, Graduate and International
Admissions Offices adhere to the branding guidelines and standards
set by the University.
6. Collaborates with academic departments to develop a unique
communication plan for each school and college that better markets
their academic programs and compliments the overall communication
7. Manage, maintain and expand as appropriate, the
Undergraduate, Graduate and International Admissions websites and
social media accounts. Recommending and executing cutting-edge,
interactive digital content and compelling social media
8. Create key messaging and copy that can be used consistently
across all integrated marketing channels.
9. Researches and remains up to date on all academic programs to
best market those programs to prospective students and
10. Provides pertinent data to schools and colleges in reference
to enrollment goals and statistics.
11. Meets regularly with the Director of Admissions
Communication and the Marketing Office to plan for future, and
assess current marketing campaigns.
This position could be responsible for assigning work and/or
giving direction to part-time Student Workers, in order to complete
office work assignments.
Other Knowledge Skills and Abilities
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
Knowledge and proficiency with modern marketing strategies and
techniques both broadly and in admission.
Knowledge of territory/market development, and an appreciation
for data analysis and interpretation.
Skill in the use of personal computers and related software
Ability to make administrative, and procedural decisions and
judgments on sensitive, confidential issues.
A thorough knowledge of: Business English and arithmetic;
general office methods, procedures and practices.
Ability to plan, develop, and coordinate multiple projects.
Ability to read and write at a level appropriate to the duties
of the position.
Ability to gather data, compile information, and prepare
Strong interpersonal and communication skills, and the ability
to work effectively with a diverse faculty, staff and student
Strong organizational skills and detail oriented.
Ability to maintain confidentiality.
Excellent telephone courtesy, knowledge and experience.
Knowledge of standard budgeting, and expenditure control
procedures and documentation.
Ability to interpret, adapt, and apply guidelines and
Ability to make administrative/procedural decisions and
Ability to create, compose, and edit written materials.
Ability to investigate and analyze information and to draw
Education and/or Experience
Bachelor's degree from four-year college or university; or one
to two years related experience and/or training; or equivalent
combination of education and experience.
Open Date 02/17/2021 Remove from Web Open Until Filled Yes
Special Instructions to Applicants Nondiscrimination Statement
State and Federal law permit California Baptist University to
discriminate on the basis of religion in order to fulfill its
purpose. The University does not discriminate contrary to either
State or Federal law.
Quick Link to Posting
Required fields are indicated with an asterisk (*).
* * Are you a Christian? * Yes * No
* * Do you attend church regularly? * Yes * No
* If no, please explain (required):
(Open Ended Question)
* * Are you both familiar with and not in conflict with the
fundamental doctrines and practices of the California Southern
Baptist Convention as stated in the Baptist Faith and Message dated
June 14, 2000? (Please see above link for more information) * Yes
(I am familiar and not in conflict) * No (I am in conflict or not
* Cover Letter * Resume * Other Document * Other Document 2 *
Other Document 3 * Other Document 4